We’re seeking a Marketing Associate to elevate our brand’s online presence and foster a thriving, engaged community. In this role, you’ll strategically manage our social media and community channels, driving audience growth and interaction through impactful campaigns and meaningful content.
Key Responsibilities:
Social Media Strategy and Execution
- Plan and execute organic social media campaigns that align with our brand voice and objectives.
- Create and curate compelling visuals and copy for various platforms, ensuring consistency with campaign goals.
- Monitor, analyze, and optimize key performance metrics to enhance audience engagement and reach.
Platform Management & Content Creation
- Manage daily activities across all social media platforms, including Facebook, Instagram, TikTok, X (formerly Twitter), and Threads.
- Develop and publish engaging content for our community blog and community channels, with a special focus on Discord.
Community Engagement & Events
- Host and moderate virtual community events on Discord, fostering connections and driving brand loyalty.
- Gather and share user feedback with product and marketing teams, providing insights for growth and improvement.
Performance Tracking & Growth
Measure and report on community growth and engagement metrics, focusing on:
- Community size and new member acquisition on Discord.
- Weekly engagement metrics, such as posts, comments, and message frequency.
Qualifications:
- Experience in social media management, community building, or a related marketing role.
- Proficiency in social media platforms (FB, IG, TikTok, X, Threads) and community management tools (Discord).
- Strong content creation skills, including copywriting and visual design.
- Excellent communication and interpersonal skills.
- Ability to analyze and report on social media and community metrics.
- Ability to think outside the box and come up with creative ideas for campaigns
- Self-motivated with a proactive approach in a fast-paced environment.