MVP (Minimum Viable Product)

More often than not, even when a puzzle isn’t complete, you can already imagine the final picture. An MVP, or Minimum Viable Product, works the same way. It’s a version of your product that demonstrates its value to customers using the least amount of resources and effort. Sounds simple, right? But where do you start?

The key is to identify the most essential features—those that will convince customers to try your product or service—and focus only on those. Everything else can wait.

An MVP is just one part of a bigger process called the Build-Measure-Learn framework. This approach helps you gather early feedback so you can refine your product and develop a business model that truly works. If you have a big idea but are worried about resources, start by building only what matters most to your customers—not what you think is important.

Thinking about creating your MVP? Send us a message, and let’s brainstorm together!