Groover Delivery

From Manual to Digital: How Groover Delivery Transformed the Delivery Landscape with White Cloak

In a city craving convenient and efficient delivery services, Groover Delivery Solutions recognized the need to fill the gap. With a vision to help local businesses thrive and maximize daily order volume, Groover Delivery embarked on a transformative journey with White Cloak, a renowned technology solutions provider. Together, they revolutionized the delivery landscape, introducing a cutting-edge mobile app that changed the way people in Olongapo City and Subic Bay Freeport Zone Area experience deliveries.

Creating the Groover Delivery App: pioneering multi-merchant ordering app

Initially relying on manual processes and an unreliable mobile app, Groover Delivery sought to enhance their operations. In 2019, they partnered with White Cloak, embarking on a two-pronged mission to improve the user interface and rebuild the entire system for enhanced efficiency. The goal was to create a robust, user-friendly app that would simplify the ordering process and provide a delightful customer experience.

Through the collaboration with White Cloak, Groover Delivery's app underwent a remarkable transformation

  • The user interface was revamped to be friendlier, smoother, and easier to navigate
  • Users were offered seamless logins through mobile numbers, ensuring a seamless onboarding experience.
  • To maximize daily order volume, the innovative multi-merchant ordering service was integrated, allowing customers to order from multiple merchants in one transaction.
  • Additionally, the virtual concierge service was introduced, enabling unlisted merchants to have their products delivered anywhere in the city.

Success and Beyond: A Continuous Improvement Journey

With the launch of the Groover Delivery app, the response from customers was overwhelmingly positive. The app quickly became the #1 Trending App in the Google Play Store, demonstrating its immediate impact. White Cloak’s expertise in transforming Groover Delivery into a fully digital experience propelled their growth, leading to a tenfold increase in revenue in just six months. The app’s success extended beyond Olongapo, as Groover Delivery expanded its sales territory to adjacent areas in the Zambales region. Even amid the challenges posed by the COVID-19 pandemic, Groover Delivery experienced exponential growth, surpassing expectations and flourishing in these uncertain times. The partnership between Groover Delivery and White Cloak stands as a testament to the power of innovation, collaboration, and customer-centric solutions. Through their shared vision, Groover Delivery successfully transformed the delivery landscape, enhancing convenience and elevating the customer experience for people in Olongapo City and Subic Bay Freeport Zone Area.

“Intuitive and Better User experience. It was the biggest update on Gruber before but now (Groover) they just rebrand and make the experience better. It was clean, consistent and modern look and feel, they also have a nice customer support and good in transactions as our experience.”


“loving the new update. loved the interface update and rebranding that groover recently did. definitely waaay easier to use, [they] really did put a lot of hard work in their new UI and UX. Now, ordering food (and anything else) is so much easier than ever. kudos to Groover team!


“Fast and reliable service. Very user friendly + amazing designs. Will surely recommend this to my friends. 😄”

Wam V

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