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Our Work / ayala rgb website revamp

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Ayala RGB Website Revamp

Clients: Ayala Land, Inc. and its subsidiaries, Amaia Land, Avida Land, Ayala Land Premier, and Ayala Land International Sales, Inc.

Ayala Land, Inc. and its subsidiaries are distinguished leaders in the Philippine real estate sector.

Problem

Objective

Solution

Ayala Land, Inc. and its subsidiaries realized that their websites, while functional, could be upgraded to stand out more, have a modern and fresh design, and have more features that would elevate their users’ experience.

The objective was to elevate Ayala Land's online presence by developing a comprehensive web application. The app aimed to streamline management, enhance collaboration among stakeholders, and bring a modern, user-centric experience to each brand's online platform.

We implemented a new architecture and tech stack to modernize the infrastructure, and developed a Multi-Tenant CMS, providing a centralized platform for efficient content management across all brands.


The resulting web application achieved brand-centric designs, mobile responsiveness, and streamlined collaboration, contributing significantly to Ayala Land's online presence.

Service

Tech Stack

Methodology

Web app and CMS development

ReactJS, GatsbyJS, TypeScript, and GraphQL, NestJS, PostgreSQL, AWS ECS

Agile Scrum

Scope of Work

  • Design
  • Development
  • Testing
  • Deployment
  • Support & maintenance

Key Features

  • Multi-tenant CMS - one CMS for all the brands to manage
  • All new designs for the brands - UX friendly and optimized interface
  • Mobile friendly website with a responsive design
  • Property Finder - search based on location, property type and price range
  • Resources and guides, such as a home buying guide
  • Integration with live chat
  • Dynamic SEO Fields
  • Reserve properties or services directly
  • Schedule appointments and site visits through the website
  • Loan calculator integration

Conclusion

The development of the multi-tenant CMS and five (5) websites in the face of challenging circumstances within the real estate industry due to the pandemic has been a testament to the resilience and innovative capacity of the collaborative effort between Ayala Land Inc. and White Cloak. By upgrading and modernizing the design, technology, and security of its and its subsidiaries’ websites, Ayala Land Inc. and its subsidiaries stand out among their competitors. With a simple and seamless interface and detailed information and descriptions of available units, lots, and homes, future homeowners can easily narrow down their dream home selection at their leisure in the comfort of their homes.

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