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RMalls+


Client: Robinsons Land Corporation (RLC)

Robinsons Land Corporation (RLC) is a subsidiary of JG Summit Holdings.

Problem

Objective

Solution

RLC identified a significant gap in their digitalization strategy, observing that competitors had surged ahead in the realm of digital mall and retail experiences

To develop their digital platform, not only to catch up to competitors, but to surpass them

Create a distinctive and advanced digital experience that redefines industry standards and position RLC as a trailblazer in modern retail


Service

Tech Stack

Methodology

Number of Downloads (as of 17 November 2023)

App development

Flutter, NodeJS, NestJS

Agile Scrum

318,111

Scope of Work

  • Design
  • Development
  • Testing
  • Deployment
  • Ongoing maintenance and support

Key Features

  • Access to app-exclusive vouchers, discounts, and promotions
  • Comprehensive list of shops, boutiques, and eateries, including a transportation directory
  • Shop locator feature
  • Announcements about upcoming promotions and events
  • Purchasing and sending of Robinsons Malls electronic gift certificates (e-GCs)
  • In-app games and raffles
  • Movieworld booking
  • Registration of your pet ID through the Happy Pets club in the app
  • Virtual shopping assistants, Robbie and Rosie

User Feedback

BiancaDoodle – 19/08/2023:

Awesome app! 🤩

  • This app is superrrr useful! If I want to locate a shop or resto in ANY Robinsons Mall, I go straight to this app and is super helpful talaga. Also, grabe ang vouchers lalo na sa parking! 🤩🤩 Parati pang may movie screening promos. 🥳🥳 Keep it up Robinsons! 👏🏼👏🏼

Ava DP Calub – 17/12/2021:

👍🏼👍🏼👍🏼👍🏼👍🏼

  • It’s a pretty good app that came out just in time for the holidays 😊 Plus points for the in-app vouchers you can use to treat yourself amidst the holiday rush.

Thisappisascan – 17/03/2023:

Free parking and deals!

  • Joined for the maxicare and found free parking and deals!

b_bssGpareh – 17/03/2023:

Great App

  • Amazinggg App! A lot of vouchers, free, promos and such that we will enjoy!

Results and Achievements

In the realm of mobile applications, user engagement is a critical factor for success. On average, most apps struggle with a meager 30-day retention rate of 3-4%, and over 40% uninstalls within the first month of installation. Contrary to this trend, the RMalls app, launched in December 2021, boasts an impressive 10% average active user rate, indicating robust user retention and ongoing usage.

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