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We are now ISO/IEC 27001:2022 certified, and Jia has won the ASOCIO 2026 AI in Workforce & Future Skills Award.

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Hire Jia

Hire Jia recruiter dashboard showing CV screening pipeline, candidate fit labels, AI interview transcript and scoring
AI-powered hiring suite · Built by White Cloak

Meet Jia. Hire smarter.

Hire Jia is White Cloak’s end-to-end hiring platform. It brings a smart CV screener, a conversational AI interviewer and a modern applicant tracking system together in one place. Jia handles the high-volume first round so recruiters can spend their time on what matters most: choosing the right people.

80%of initial candidate screening automated
40%faster time to shortlist*
5–10 hrssaved per recruiter, every week*
24/7AI interviews, with no scheduling back-and-forth

*Up to, as seen in Jia’s early pilots.

The challenge

Great delivery needs great people, and hiring them was slow.

As White Cloak grew, hiring became a bottleneck. The process was slow, manual and inconsistent, and it got harder to scale without lowering the bar.

  • Hundreds of CVs screened by hand for every opening
  • First-round interviews lost to scheduling back-and-forth
  • Evaluations that varied from one interviewer to the next
Our approach

We built the tool we needed, then opened it up to everyone.

Jia was designed around a real hiring workflow, not as a generic HR tool. White Cloak built it to solve its own recruitment problem. Today it helps HR and talent acquisition teams in tech, BPO, hospitality, maritime and enterprise hire faster and more fairly.

  • Built for high-volume, structured hiring
  • Recruiters stay in control of every final decision
  • Up and running the same day
What Jia does

One platform, from CV to shortlist

Every part of the first round of hiring, automated and connected.

Smart CV Screener

Jia instantly benchmarks every CV against your job description, gives it a clear fit score and ranks candidates. Good-fit candidates move ahead automatically, and recruiters review the borderline ones.

Bad FitMaybe FitGood FitStrong Fit

Conversational AI Interviewer

Jia doesn’t just record answers. It listens, probes and challenges vague responses with follow-up questions, so you can tell who’s truly prepared. Candidates can interview anytime and anywhere, even in Taglish.

Recruitment Insights

Every interview comes with a transcript, a video recording, job-fit scores and clear recommendations across technical and soft skills. Decisions are backed by data, not gut feel.

Modern ATS

A built-in applicant tracking system organizes your pipelines, automates candidate emails and reminders, and supports custom hiring flows, all in a clean, recruiter-friendly interface.

Jia AI interview summary with overall score and competency scoring
Scoring framework

Every candidate, scored the same way

Standardized questions and objective scoring give every applicant a consistent evaluation, reducing bias and making shortlists easy to defend.

Technical92%
Behavioral90%
Analytical88%
Communication90%
How it works

Five steps to a better hire

Post your job

Set requirements and generate AI interview questions while applications come in.

Screen automatically

Jia reviews every CV and moves good-fit candidates forward.

AI interviews

Candidates complete structured, skills-based interviews on their own time.

Actionable insights

Get job-fit scores, strengths and recommendations for each candidate.

Human interviews

Your team meets the shortlist and makes the final call with confidence.

Design principles

Built to empower recruiters

01

Empower recruiters, not replace them

Jia automates the most time-consuming work so hiring teams can focus on strategy and people.

02

Obsessed with recruiters, not rivals

We build from constant conversations with recruiters to solve the problems they actually face.

03

Outcome-driven, never over-engineered

Every feature has to earn its place by cutting time-to-hire and building stronger teams.

Recognition & trust

Award-winning. Enterprise-ready.

ASOCIO

ASOCIO Digital & AI Awards 2026

Recipient of the AI in Workforce & Future Skills Award, presented in Jakarta in October 2026.

SOC 2
Type I

SOC 2 Type I attested

An independent audit has confirmed that Jia’s security controls are properly designed.

Private by design

Candidate data, transcripts and reports are encrypted and only accessible to authorized team members.

Candidate experience

What candidates are saying

I spoke in Taglish, and Jia still understood me perfectly.

Jia candidate

I did not feel any pressure at all when Jia asked me those questions. It was very smooth, and Jia even motivated me based on my responses.

Joriz · Applied for Marketing Intern

The questions covered both technical and behavioral areas, and the flow felt natural and engaging. A valuable and modern interview experience.

Lysander · Applied for White Cloak Launchpad
Hire like a super recruiter

See Jia in action

Discover how Jia can cut your time-to-hire and give your team back hours every week.

Looking for a job? Browse openings at hellojia.ai

Splurge Art: Making AI Art Accessible to Everyone

[Splurge Art] - Blog Headers

Splurge Art: Making AI Art Accessible to Everyone

 

Background:

 

Splurge Art, developed by White Cloak Technologies, is a pioneering social network for the AI art community, conceived and executed by Filipino talents.

 

Objective:

 

The app aims to revolutionize the art scene by blending cutting-edge technology with artistic expression, offering users an immersive platform to discover, trade, and celebrate AI-generated art. With a mix of artists with different interests and art styles from around the world, artworks in Splurge Art are diverse and inclusive which makes it a great platform for everyone. 

 

Functionality:

 

Users, known as swans, create AI-generated content called swanlings within Splurge Art. These creations, in the form of images or videos, form the vibrant tapestry of the platform.

 

Features:

 

Discover and Trade: Users can explore a diverse array of AI-generated art pieces, trade them, and build their collections.

Bounties: Sponsored events, where users can participate to earn Splurge Coins (SPC) based on their entries’ rankings in leaderboards.

Profit Sharing: Investors in swans receive a share of profits whenever a swanling they own gets traded, providing an incentive for strategic investment.

 

Impact:

 

Splurge Art fosters a dynamic ecosystem where creativity thrives, artists are recognized, and users engage in a gamified experience that transcends traditional art platforms.

With its innovative approach to AI-generated art and commitment to fostering a vibrant community, Splurge Art represents a paradigm shift in the intersection of technology and creativity, spearheaded by Filipino ingenuity.

PIXIE – GAB CHATBOT IN DTI

Pixie banner

Have you ever wondered about the complaint processes of certain government agencies?

 

Introducing GAB, or “Gabay Sa Tamang Reklamo”, the Philippines’ first interactive platform for inquiries and complaints about everything consumer-related, brought to you by Albay ConsumerNet and DTI Albay. Access over a dozen government agencies with just one AI chatbot with GAB, powered by Pixie!

Scope of Work: Transforming Consumer Grievances into Action

 

GAB is the AI chatbot of the ConsumerNet program! Gab aims to provide the mechanism for the speedy resolution of consumer complaints and facilitate the flow of consumer information. Through GAB, consumers can effortlessly navigate inquiries and complaints related to various government agencies, ensuring a seamless and efficient resolution process.

 

Challenges Faced: Enhancing Efficiency in Consumer Complaint Handling


The major pain point faced by government agencies that GAB aims to solve is the proper routing of consumer complaints. Often, complaints are sent to incorrect agencies, leading to delays and inefficiencies across all of the member agencies. GAB ensures that consumer complaints are accurately routed to the appropriate agency with jurisdiction for proper resolution.

 

Key Features: Leveraging on Artificial Intelligence


The heart of GAB lies in its simplicity. With just a simple file upload containing existing policies, DTI Albay and the rest of the Albay ConsumerNet program can leverage on AI to comprehend the nature of consumer queries and intelligently respond to them – without lifting a single finger!


Results and Achievements: Empowering Consumers, Strengthening Market Integrity


Albay ConsumerNet members who participated in GAB include the National Government Agencies (NGAs), Local Government Units (LGUs), and Consumer Groups like DTI, BSP, NTC, SEC, DOH, PNP, DA, BFAR, PDIC, IC, DOE, SRA, PCA, DA, FDA, and DENR.

This collaborative effort underscores the commitment to enhance consumer protection by fostering a responsive and transparent system. GAB has garnered significant attention, with features in Radio Pilipinas and news reaching the Presidential Communications Office.


Try GAB Today!


Head on to Albay ConsumerNet and try GAB today! Experience the convenience of navigating consumer inquiries and complaints with just a few clicks. GAB, powered by Pixie, is revolutionizing consumer protection and empowering consumers in Albay.