White Cloak Technologies Inc.


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The pioneering multi-merchant ordering app

The Client


Groover Delivery Solutions (formerly Gruber) is a third-party delivery service
provider in Olongapo City and Subic Bay Freeport Zone Area. With hundreds of
partner merchants in different categories such as restaurants, online sellers,
and traditional businesses, the Groover app cuts across common delivery
constraints by pioneering unique features like multi-merchant ordering and
virtual concierge service.

The Challenge


When the business started in 2018, they wanted to fill the absence of delivery
services to the people of Olongapo City. Initially, Groover’s main goal was to
help local businesses. They knew that if multinational delivery services were to
come to Olongapo city, the overhead cost and maintenance would be too expensive
and arduous for their merchants. They also needed a way to maximize the daily
order volume and sales to service more people daily.

Groover Delivery started with a manual way of processing orders through SMS,
Facebook, Instagram, and Twitter. Eventually, they tried to commission a mobile
app to make the service faster. But reliability of their first app wasn’t a
hundred percent. Sometimes, their app would go down and the team would revert to
their manual process of processing orders on their social media platforms
instead.

The Solution


When we partnered with Groover Delivery in 2019, the task was two-pronged - we
had to improve the UI/UX of the service and at the same time, rebuild the whole
system to make it more efficient and more robust. We made the user interface
friendlier, smoother, and easier to navigate. Users have the option to log in
easily with their mobile number or Facebook account. 


Since Groover wanted to maximize daily volume of orders, we worked to integrate
the multi-merchant ordering service - a pioneering feature among the delivery
apps in the country. We also incorporated the virtual concierge service to work
seamlessly in-app - so even unlisted merchants can have their products delivered
anywhere in the city.

The Result


Groover Delivery mobile app launched in November 2019, with a new user interface
and built-in features. Their customers’ response was so positive that they
became the #1 Trending App in the Google Play Store upon the launch.


White Cloak took charge of transforming Groover’s delivery business into a
fully-digital experience, helping the business grow over 10x in just 6 months
since the launch of their new mobile app. They were able to expand their sales
territory quickly - from Olongapo, they expanded to servicing adjacent areas in
the Zambales region as well.


Amidst the COVID-19 pandemic, the Groover team was shocked to see that they were
getting 200-500% increase in sales and order volume every month since
quarantine. Groover’s Founder says “I didn't expect it all because during a
pandemic, people have less disposable income - but we flourished.” 
As of writing, Groover Delivery mobile app is currently highly-rated with 4.1
out of 5 stars on the App Store
[https://apps.apple.com/ph/app/groover-delivery/id1489428636] and 4.2 on the 
Play Store
[https://play.google.com/store/apps/details?id=ph.grooverdelivery.mobile&hl=en].
Some users reviewed:



> “Intuitive and Better User experience. It was the biggest update on Gruber
before but now (Groover) they just rebrand and make the experience better. It
was clean, consistent and modern look and feel, they also have a nice customer
support and good in transactions as our experience.”
> JaoA - ⭐⭐⭐⭐⭐

> “loving the new update. loved the interface update and rebranding that groover
recently did. definitely waaay easier to use, [they] really did put a lot of
hard work in their new UI and UX. Now, ordering food (and anything else) is so
much easier than ever. kudos to Groover team!
> laratbrd - ⭐⭐⭐⭐⭐

> “Fast and reliable service. Very user friendly + amazing designs. Will surely
recommend this to my friends. 😄”
> Wam V. - ⭐⭐⭐⭐⭐

our-works

Groover Delivery


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We do amazing
things with amazing
People

Let's create something
amazing together

We do amazingthings with amazingPeople

Let's create something amazing together

We do amazing
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Let's create something
amazing together